Most people think that there website is not making money for them because they aren’t getting enough traffic. Now if you want to learn about generating traffic, I can help you with that on my createawebsite4profit guide. But before you go rushing over to read the guide, let me be the first to tell you that it might not be the traffic.
I often talk about entrepreneurs who are all clicks and no cash. They either pay for advertising or work really hard on promoting their website, but some how they still can’t seem to make any sales. If you are all clicks and no cash, it could be that your website does not include the basic components required to actually make sales.
First and foremost, I want to tell you that building a website is not about reinventing the wheel or showing the world your creative side. You don’t need to build an eCommerce site with a big image of a store in the background, to make your site “look” like a store. You don’t need your buttons to look like shoes and you don’t need to use every color in the rainbow to get people’s attention. When I design websites (here is one I designed), I like to look at the big boys and follow their lead. Amazon and Walmart don’t need to create a landing page that looks like your entering a store and listening to elevator music, so why do you?
My first big tip is to design your eCommerce website like the ones that you buy from as opposed to some “idea” or “ambiance” that you are trying to create. Here are a few web design standards to keep in mind:
1. Have a clear and visible menu on the top of the page and/or in the left or right sidebar.
2. Search boxes are often on the top right hand corner or at the top of the right sidebar.
3. Main pages generally feature brief text, images, new products, and/or updates. Avoid adding too much text to your main page. Only use text or images that give viewers a clear, precise, and eye-catching understanding of your business.
If you want to know all 15 of my suggestions on fixing your website so you can increase your sales, download and read my eBook: Selling Your Products and Services Online. Here is a $10 Discount Code: BW15.
If you are in the process of designed or redesigning your website, and you are trying to build a professional looking eCommerce Store on a budget, I suggest trying Homestead Web Hosting, they have a ton of templates, you can try them for free, and you don’t have to worry about spending thousands on a web designer.
- Lashanda
